US internet service providers are struggling to cope with a spike in demand for streaming American music.
In a bid to address the issue, some are making the change to require subscribers to sign up for an Amazon Music subscription.
However, it may not be enough for many.
US radio stations are also finding it difficult to cope, with the average station audience down by 8.5 per cent since last summer.
Amazon Music is the US company’s largest and most popular streaming service.
Users can subscribe for free, or pay an annual subscription fee of $9.99.
The company has been accused of discriminating against streaming services by making them charge more to listen to songs they don’t like.
The new policy will also have an impact on the US’s top 50 radio stations, which now account for a third of all radio listeners in the country.
But the change may not stop US radio station owners from selling music through the streaming service, and may force the broadcasters to cut their music spending, says Chris Dannen, a US music industry analyst at Bernstein Research.
“This has been an enormous issue in the US in recent years,” he said.
“Radio stations are losing listeners, listeners are leaving stations.”
Some of those people are now choosing to buy CDs or other digital audio products from overseas.
Many of those products cost about as much as an American radio station does to produce, and can’t compete with streaming services.
But, as with the rest of the US, it’s unlikely those artists will be able to afford the subscription fees they once did.
The US has one of the world’s biggest music libraries, with more than 70 million albums.
Radio stations play hundreds of thousands of songs each day, with millions more being listened to on the internet.
Some are struggling with this demand, with many stations cutting staff to meet that demand.
“The only way for the stations to continue to have a viable business is if they can sell their music through Amazon Music, but there’s no way that’s going to happen,” said Dannan.
Amazon music login American internet service provider (ISP) Amazon Music login is available on some US internet sites.
Users sign up and log into their account.
Users are then able to purchase music from Amazon’s music library.
“Amazon Music login does not require a monthly subscription,” said Amazon Music website.
It’s available to US customers only.
However US stations can’t sign up with an Amazon account, and cannot stream songs on the site without paying a monthly fee.
“It’s a big change for us.
We’re still using our existing billing process, but this is a much simpler way to buy and download music,” said Jeff Kavanagh, managing director at digital music platform iHeartRadio, which is owned by ABC Radio Australia.
Amazon has already said it’s working to stream music for all US internet users.
“In the coming weeks, we’ll roll out a new set of features that will allow US customers to stream and purchase songs from Amazon, as well as support for Spotify and other online music services,” it said in a statement.
Amazon also has its own music streaming service called Amazon Music Unlimited, which allows US users to stream up to 200 songs at a time for $14.99 a month.
This does not include Amazon Music Plus, which also allows US listeners to stream unlimited songs.