Amazon Music, the company’s free music streaming service, has begun charging users $99.99 for unlimited use of its music service.
The price comes as competitors like Apple Music have been raising their prices and introducing similar services, according to the Wall Street Journal.
The company announced a new plan this week that charges $49.99 per month for unlimited access to streaming music.
However, it did not specify which songs and artists are included in the deal.
The news was first reported by The Washington Times.
Amazon Music currently offers a handful of premium music streaming services: Amazon Music Plus, Amazon Music Premium, and Amazon Music Music Unlimited.
The music streaming giants have been working to raise their prices to compete with Apple Music, Spotify, and other companies.
The Wall Street Times reported that the pricing will not include ads.
“We are continuing to invest in our ecosystem, including adding new services, including an unlimited music plan with Prime Music, which we recently launched,” a spokesperson for Amazon Music told The Verge in an email.
The spokesperson said the company has not yet set a timeline for launching additional music streaming offerings, but that they are exploring the possibility of launching a subscription service with its music offerings.
“While the music streaming industry is still nascent, we are committed to ensuring a wide variety of content and experiences, including music from artists and musicians, as well as the largest collection of paid and ad-supported music on the web,” the spokesperson added.
Amazon has long struggled to get users to pay for its music streaming.
In November, the music service announced a $1.2 billion acquisition of SoundCloud.
At the time, the acquisition signaled a move away from its free music service, which offers a music catalog with more than 1 billion songs.